︎ Client: Bankia
︎ Agency: Pingüino Torreblanca
︎ Brief: Product Launch
If nature︎could pick a vehicle to get around, what would it look like? All of us are increasingly aware of the prejudice we are causing to the environment︎. We wanted to give a little tone of humor︎ since the situation itself is quite dramatic, so we invented the vehicles in which the animals would travel if they could.
This campaign was developed for Bankia and its loans and renting options for the purchase of electric and hybrid cars.
︎ Agency: Pingüino Torreblanca
︎ Brief: Product Launch
If nature︎could pick a vehicle to get around, what would it look like? All of us are increasingly aware of the prejudice we are causing to the environment︎. We wanted to give a little tone of humor︎ since the situation itself is quite dramatic, so we invented the vehicles in which the animals would travel if they could.
This campaign was developed for Bankia and its loans and renting options for the purchase of electric and hybrid cars.