︎ Client: -
︎ Agency: -
︎ Brief: No Brief ︎
ABSOLUTION is a lyric ︎short ︎, a visual poem, a reflection on masculinity, its topics and customs. It’s a metaphorically woven speech ︎ that uses colloquial language and an experimental artistic iconography. That’s why we needed a visual identity that reflects the beauty and complexity of the topic. The boldness of the copywriting translated to a visual ︎.
︎ Agency: -
︎ Brief: No Brief ︎
ABSOLUTION is a lyric ︎short ︎, a visual poem, a reflection on masculinity, its topics and customs. It’s a metaphorically woven speech ︎ that uses colloquial language and an experimental artistic iconography. That’s why we needed a visual identity that reflects the beauty and complexity of the topic. The boldness of the copywriting translated to a visual ︎.